Chris from Tendril approached me with very interesting project "Autostore". My first impression was: "Autonomous robotic warehouse?" Holly F&*^#! The task was to show inefficient use of warehouse space and how it transforms into a cube.
I decided to go with spot type lighting showing the start of transformation. "Where the light starts - transformation begins".
Warehouses usually don't look designy so contrast in lighting and color created the look that we liked.
Digital lines made illusion of the upcoming structure.
It was a pleasure working with you Chris!